• Children under 5 years old need to learn what traffic is, that it can be dangerous, and simple ways of keeping safe, like holding hands
  • 1901 people were killed on GB roads in 2011
  • One of the best ways for children to be safer is for adults to set a good example when using the roads, on foot or in the car
  • The road environment is essential for children’s freedom, development and fitness but roads need to be treated with respect
  • 23,122 people were seriously injured on GB roads in 2011
  • 5 people every day are killed on GB roads
  • Primary school age is the best time for children to learn about using the roads safely, ready for more independent travel when they go up to secondary school
  • Most children under 9 years old are unable to judge how fast vehicles are going or how far away they are
  • LGVs were involved in 12,238 accidents in 2011, resulting in 191 deaths and 1,681 serious injuries
  • The risk of children being involved in a road accident rises when they start secondary school
  • The largest number of pedestrians who are hurt on the roads are between 11 and 15 years of age
  • HGVs were involved in 6,709 accidents in 2011, resulting in 259 deaths and 1,077 serious injuries
  • Secondary school children are likely to take greater risks without thinking about the potential consequences. Teenagers need to be taught how to assess these risks and make informed choices when using the road environment
  • Children are more likely to die in a road collision than from any other accidental cause – but let’s not focus on the negative – you can help!
  • Between ¼ and 1/3 of all road deaths and serious injuries involve people driving for work
  • In 2011 nearly 20% of all car occupants killed or seriously injured were 17-24 years old - when they start driving lessons a good road safety understanding will be invaluable
  • Every day of the year more than 150 vehicles driven on company business crash

E-valu-it

In the current climate of declining resources it is becoming increasingly important to be able to measure the effectiveness of road safety education initiatives.

The Department for Transport (DfT) and RoSPA have developed a 'Road Safety Evaluation' website which gives advice and guidance on how to evaluate.

At the heart of the website is 'E-valu-it', a free-to-use on-line evaluation tool. From the answers to a series of questions, E-valu-it will recommend appropriate evaluation methods and, from the results of the evaluation, will produce a final report demonstrating the effectiveness of the activity.

Currently, the srsCULTURE team are working with the E-valu-it team to develop a built-in evaluation process for the srsCULTURE programme using the E-valu-it toolkit.

Evaluation feedback from our members will then inform the future development of srsCULTURE to ensure its continued effectiveness.

Road Safety Calculator

Try our free Road Safety Calculator for Schools to deliver a quick assessment of how your school performs against best practice. Are you addressing your Duty of Care in terms of this important life skill?

Road Safety Calculator

Try our free Road Safety Calculator for Work to deliver a quick assessment of how your business performs against best practice.
Are you addressing your Duty of Care in terms of this important life skill?