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Children under 5 years old need to learn what traffic is, that it can be dangerous, and simple ways of keeping safe, like holding hands
1901 people were killed on GB roads in 2011
One of the best ways for children to be safer is for adults to set a good example when using the roads, on foot or in the car
The road environment is essential for children’s freedom, development and fitness but roads need to be treated with respect
23,122 people were seriously injured on GB roads in 2011
5 people every day are killed on GB roads
Primary school age is the best time for children to learn about using the roads safely, ready for more independent travel when they go up to secondary school
Most children under 9 years old are unable to judge how fast vehicles are going or how far away they are
LGVs were involved in 12,238 accidents in 2011, resulting in 191 deaths and 1,681 serious injuries
The risk of children being involved in a road accident rises when they start secondary school
The largest number of pedestrians who are hurt on the roads are between 11 and 15 years of age
HGVs were involved in 6,709 accidents in 2011, resulting in 259 deaths and 1,077 serious injuries
Secondary school children are likely to take greater risks without thinking about the potential consequences. Teenagers need to be taught how to assess these risks and make informed choices when using the road environment
Children are more likely to die in a road collision than from any other accidental cause – but let’s not focus on the negative – you can help!
Between ¼ and 1/3 of all road deaths and serious injuries involve people driving for work
In 2011 nearly 20% of all car occupants killed or seriously injured were 17-24 years old - when they start driving lessons a good road safety understanding will be invaluable
Every day of the year more than 150 vehicles driven on company business crash

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srsCULTUREforEveryone is free for all road users, giving 'Top Tips' for pedestrians, drivers, young drivers, cyclists, motorcyclists, parents (including children with elderly parents!), senior citizens, horse riders and more!